MKT 2203 Brand Management - Text books and reading materials

Here are some of the reading materials you can freely download on internet regarding the subject.

Harvard Business Review On Brand Management
Publisher: Harvard Business Press | ISBN: 1578511445 | edition 1999 | CHM | 204 pages | 10,3 mb

                                                          

Click HERE to download

  

 Jean-Noel Kapferer “The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term"
Kogan Page | 2008-03-01 | ISBN: 0749450851 | 560 pages | PDF | 2,8 Mb

click HERE to download  

Brand Management Theory and Practice
Publisher: Routledge | ISBN: 041544327X | edition 2008 | PDF | 267 pages | 1,97 mb

 click HERE to download